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VINAYAK PATHAK
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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
MFI & WI Magazines
Role: Editorial Designer
Handling financial design means transforming dense, intimidating data into clean, breathable layouts that people actually want to read. Working across 14 editions of Mutual Fund Insight and Wealth Insight, my primary challenge was balancing corporate credibility with effortless readability. I established structured grid systems, thoughtful font pairings, and clean visual hierarchies to make heavy market analysis feel approachable. By designing data-heavy charts and investment tables with absolute clarity, I ensured the editorial layouts feel premium and trustworthy, ultimately helping everyday investors navigate complex financial information without experiencing cognitive overload.
Handling financial design means transforming dense, intimidating data into clean, breathable layouts that people actually want to read. Working across 14 editions of Mutual Fund Insight and Wealth Insight, my primary challenge was balancing corporate credibility with effortless readability. I established structured grid systems, thoughtful font pairings, and clean visual hierarchies to make heavy market analysis feel approachable. By designing data-heavy charts and investment tables with absolute clarity, I ensured the editorial layouts feel premium and trustworthy, ultimately helping everyday investors navigate complex financial information without experiencing cognitive overload.
Unveiling Maya
Role: Creative Director & Designer
Streetwear thrives on subculture, and I wanted to use a distinct visual language to build a dedicated community from the ground up. Stepping into the creative director role, I treated aesthetics as a powerful tool for persuasion, shaping everything from the core brand identity to the custom t-shirt graphics. I focused on mixing raw, contemporary visuals with a cohesive brand strategy engineered to turn heads in a crowded market. Every asset was designed with an intentional vibe carefully aimed at captivating youth culture, sparking instant recognition, and turning casual viewers into a loyal audience that truly lives the brand.
Streetwear thrives on subculture, and I wanted to use a distinct visual language to build a dedicated community from the ground up. Stepping into the creative director role, I treated aesthetics as a powerful tool for persuasion, shaping everything from the core brand identity to the custom t-shirt graphics. I focused on mixing raw, contemporary visuals with a cohesive brand strategy engineered to turn heads in a crowded market. Every asset was designed with an intentional vibe carefully aimed at captivating youth culture, sparking instant recognition, and turning casual viewers into a loyal audience that truly lives the brand.
Shubhaavya
Role: Brand & Packaging Designer
Designing for the Amazon US marketplace means competing in a hyper-visual space where you only have a split second to capture a shopper’s attention. For this project, I took on the responsibility of bringing my dad’s authentic spice brand to life, building the entire identity and premium packaging system from scratch. I focused on a design strategy that seamlessly balances cultural storytelling with clean, modern aesthetics. Every label and asset was engineered to pop on screen, conveying high quality and authenticity instantly to drive clicks and build deep trust with international consumers browsing a crowded digital shelf.
Designing for the Amazon US marketplace means competing in a hyper-visual space where you only have a split second to capture a shopper’s attention. For this project, I took on the responsibility of bringing my dad’s authentic spice brand to life, building the entire identity and premium packaging system from scratch. I focused on a design strategy that seamlessly balances cultural storytelling with clean, modern aesthetics. Every label and asset was engineered to pop on screen, conveying high quality and authenticity instantly to drive clicks and build deep trust with international consumers browsing a crowded digital shelf.
NORI
Role: UI/UX Designer
Working in editorial design made me realize just how unoptimized the reading experience is on mobile phones. Right now, most eBook UX is literally just a lazy copy-paste of a printed page, and trying to read a PDF online is an absolute hassle. I designed Nori to completely rethink this experience, specifically for readers with ADHD. Moving away from static, crowded layouts, I focused on cognitive accessibility, using intentional typography, clean visual hierarchy, and minimalist design to eliminate distractions and prevent visual overwhelm on small screens.
Working in editorial design made me realize just how unoptimized the reading experience is on mobile phones. Right now, most eBook UX is literally just a lazy copy-paste of a printed page, and trying to read a PDF online is an absolute hassle. I designed Nori to completely rethink this experience, specifically for readers with ADHD. Moving away from static, crowded layouts, I focused on cognitive accessibility, using intentional typography, clean visual hierarchy, and minimalist design to eliminate distractions and prevent visual overwhelm on small screens.
Social Media Posts
Role: Graphic Designer
Social media moves too fast for boring graphics. For these projects, I wanted to see how far I could push visual storytelling across different formats, whether that meant drawing custom comics, scripting scannable infographic carousels, or experimenting with new tools.
To speed up my workflow and get exactly the right vibe for each post, I started using Midjourney. Almost all the illustrations you see here were generated by me using AI art pipelines, which let me create high-quality, cinematic visuals that match the copy perfectly and actually make people stop scrolling.
Social media moves too fast for boring graphics. For these projects, I wanted to see how far I could push visual storytelling across different formats, whether that meant drawing custom comics, scripting scannable infographic carousels, or experimenting with new tools.
To speed up my workflow and get exactly the right vibe for each post, I started using Midjourney. Almost all the illustrations you see here were generated by me using AI art pipelines, which let me create high-quality, cinematic visuals that match the copy perfectly and actually make people stop scrolling.
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